Russel Smith

Creative Development & Client Services

His quiet and unassuming exterior belies the churning concept machine that hums within. Russell approaches each assignment with enthusiasm and curiosity, hunting for the angle that makes each client and each situation uniquely deserving of the public’s attention.
In twelve years of advertising and marketing, he has strategized, conceived, written, and managed for high profile companies like Prairie Theatre Exchange, The United Way, Canada Post, Cambrian Credit Union, nGage Electronic Commerce, United Grain Growers and CanWest Global. He has worked with equal enthusiasm for many smaller, less well-known companies, each with a story to tell or an interesting problem to solve.
Russell has experience writing and producing advertising campaigns in print, television and radio, and corporate communications in print, video and interactive media including the Web and CD-ROM. He is a vigilant caretaker of the creative process and is constantly on the lookout for fresh ideas and influences.